Privacy policy

Last updated: June 4, 2026

What Information We Collect

We only collect information that is genuinely necessary to serve you well. Depending on how you interact with our store, this may include:

• –Contact details — your name, email address, phone number, billing address, and shipping address, so we can process and deliver your order.
• –Payment information — credit or debit card details, transaction records, and payment confirmation. Note that we do not store your full card details — these are handled securely by our payment processors.
• –Account information — if you create an account with us, your username, password, and saved preferences.
• –Order and transaction history — the items you have viewed, added to your cart, purchased, exchanged, or returned, so we can keep accurate records and support any queries you raise.
• –Communications — any messages you send us, including customer support requests, so we can respond effectively and keep a record of our conversation.
• –Device and browsing information — your IP address, browser type, device identifiers, and how you navigate our website. This helps us keep the store secure and understand how customers use it.
• –Usage data — general information about how and when you interact with our website, such as which pages you visit and how long you spend on them.

Where We Get This Information

Your personal information reaches us through a few different channels:

• –Directly from you — when you place an order, create an account, sign up to our emails, or contact us directly.
• –Automatically through our website — through cookies and similar tracking technologies that collect browsing and device data as you use the site.
• –From Shopify and our service providers — Shopify powers our store and collects certain technical data on our behalf. Our other service providers (payment processors, logistics partners, analytics tools) may also provide us with relevant data.
• –From marketing and advertising partners — where permitted, third-party partners may share information about your online activity to help us reach you with relevant advertising.

How We Use Your Information

We use your personal information only for legitimate purposes. Here is what that looks like in practice:

• –To fulfil your orders. Processing payments, arranging delivery, handling returns or exchanges, and keeping you updated throughout.
• –To manage your account. If you have registered with us, we use your information to maintain your account, save your preferences, and make future shopping easier.
• –To keep you informed. We may send you order confirmations, shipping updates, and other transactional messages. We may also send marketing emails if you have opted in — you can unsubscribe at any time.
• –To show you relevant advertising. With your consent, we may use your information to show you personalised ads on other websites and platforms, based on your browsing and purchase history with us.
• –To improve our store. We analyse how customers use the website so we can make it better — faster, easier to navigate, and more relevant to what you are looking for.
• –To keep our store and customers safe. We use your information to detect and prevent fraud, protect against security threats, and authenticate your account.
• –To meet our legal obligations. We may need to process your data to comply with applicable law, respond to lawful requests from authorities, or enforce our own terms and policies.

Who We Share Your Information With

We do not sell your personal information. We only share it with third parties when there is a clear and legitimate reason to do so:

• –Shopify — as the platform powering our store, Shopify processes data on our behalf for payment processing, order management, and infrastructure.
• –Delivery and logistics partners — your name and shipping address are shared with couriers and fulfilment services so your order can reach you.
• –Payment processors — your payment details are handled by our payment processors, who operate under their own strict security and compliance standards.
• –Marketing and analytics providers — with your consent, we may share limited data with advertising platforms (such as Meta or Google) to run targeted campaigns. You can opt out at any time.
• –Professional advisors — where necessary, we may share information with our legal, financial, or IT advisors under strict confidentiality obligations.
• –In a business transfer — if Biazon is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that process. We will notify you if this happens.
• –When required by law — we will share information with law enforcement or regulatory authorities when we are legally required to do so.

If you would prefer that we do not share your data for targeted advertising purposes, you can opt out here.

Our Relationship with Shopify

Our store is built and hosted on Shopify. This means that when you visit Biazon or place an order, Shopify processes certain data about your interaction with our store — including for payment handling, fraud detection, and platform improvements.

In some cases, Shopify acts as an independent data controller for the information it processes, particularly where it uses data from interactions across multiple Shopify merchants to improve its platform. In these situations, Shopify is responsible for its own handling of your data.

To understand exactly how Shopify uses your information and what rights you have, please review the Shopify Consumer Privacy Policy. You can also manage your Shopify privacy preferences directly at the Shopify Privacy Portal.

Cookies

We use cookies and similar technologies on our website. Some are essential for the store to function — without them, you would not be able to add items to your cart or complete a purchase. Others help us understand how visitors use the site, remember your preferences, or show you relevant advertisements.

Where cookies are not strictly necessary, we will ask for your consent before placing them on your device. You can manage or withdraw your cookie preferences at any time through the cookie settings on our website. Please note that disabling certain cookies may affect how the store works for you.

Third-Party Websites

Our website may contain links to external websites, social media platforms, or other online services. Once you leave our site, this Privacy Policy no longer applies. We have no control over how third-party websites collect or handle your data, and we are not responsible for their privacy practices. We recommend reviewing the privacy policy of any site you visit.

Children's Privacy

Our website is intended for adults. While our products are designed for babies and young children, the website itself is not directed at children, and we do not knowingly collect personal information from anyone under the age of 18 (or the applicable age of majority in their jurisdiction).

If you believe a child has provided us with their personal information without parental consent, please contact us immediately at support@biazonshop.com and we will take steps to delete it promptly.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

How We Keep Your Information Safe

We take reasonable and appropriate technical and organisational measures to protect your personal information from loss, misuse, unauthorised access, and disclosure. Our store is hosted on Shopify's secure infrastructure, and all payment transactions are encrypted.

That said, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and we encourage you to avoid sharing sensitive information over unsecured channels.

We retain your personal information only for as long as necessary — to fulfil your order, maintain your account, comply with legal obligations, or resolve disputes. When it is no longer needed, we delete or anonymise it.

Your Rights and Choices

Depending on where you live, you have certain rights over your personal information. We respect these rights and will always respond to your requests promptly.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request. You may also designate an authorised agent to act on your behalf, subject to verification. We will never discriminate against you for exercising your privacy rights.

For rights related to data processed directly by Shopify, please visit the Shopify Privacy Portal.

International Data Transfers

As a UK-registered business serving customers in the United States, United Kingdom, and Canada, your personal information may be transferred to and stored in countries outside your own. Where we transfer personal data outside the United Kingdom or European Economic Area, we ensure appropriate safeguards are in place — such as the UK International Data Transfer Agreement or the European Commission's Standard Contractual Clauses — to protect your information in line with applicable law.

Complaints

If you have a concern about how we have handled your personal information, we would always ask that you contact us first so we can try to resolve it directly. You also have the right to raise a complaint with a data protection authority.

As a UK-registered company, our lead supervisory authority is the Information Commissioner's Office (ICO). You can contact the ICO at ico.org.uk or by calling 0303 123 1113. If you are based in another country, you may also have the right to contact your local data protection authority.

Changes to This Policy

We may update this Privacy Policy from time to time — for example, to reflect changes in how we operate, new legal requirements, or updates to our technology. When we make meaningful changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you directly.

We encourage you to review this page periodically so you always know how your information is being handled.

Contact Us

If you have any questions about this Privacy Policy, want to exercise your rights, or simply want to understand more about how we handle your data, please do not hesitate to get in touch. We are a real team and we are happy to help.